The reasons people buy flowers
What is it about flowers that makes us feel super happy?
We’re celebrating all things flowers by delving into the very real reasons why we love them so much.
Nature’s eye-candy
Naturally, they look good! We’re all drawn to beautiful things, right? Our wonderful world of flowers gives us such an exciting variety of colour, tones, textures, petal shapes….we could go on. And when arranged together, they create a fanfare of mood-lifting loveliness that instantly makes eyes light-up and smiles break out. Perfect for bringing a boost of positive energy to your home.
Loved by the camera
Brightening up and adding interest to your socials, flowers make great visual story-tellers! Whether you’re taking a picture of a wonderful surprise bouquet delivered to your door, or posting a pic of the latest stylish, floral masterpiece in your home, it’s easy to find a reason to get snap-happy and share the floral love. #theinbloomeffect
Sensory heaven
Aaaah, those dreamy, heady perfume scents that make you close your eyes as you lean into the flowers and take a deep breath. Bliss! Mother Nature is the boss when it comes to fragrance. But did you know how clever she is? Flowers can actually improve air quality and even improve a night’s rest.
They speak louder than words
Unique personal sentiments or big occasions, there’s a meaningful message behind every gift of flowers. When you choose to give a bouquet of the freshest, most beautiful and colourful blooms to a person, it says everything you want to say, and more.
It’s in our DNA
Well, not literally speaking. But the human use and arrangement of flowers is at least 4,000 years old. Yep - it goes way back. We’re quite simply - and happily - connected to the flora of this world. With their decorative purposes and symbolic meanings, every culture and society around the world keep on enjoying the blissful beauty and significance of flowers. Aren’t we lucky?!
