julie and sophie of inbloom florist standing in their marchmont flower shop in edinburgh

Hi. We’re Sophie and Julie.

Lifelong friends, we grew up in East Lothian, Scotland where we spend lots of time walking our dogs when we’re not obsessing about all things flowers.

We take inspiration from our surroundings and our shared love of travel - developing an eye for detail and appreciation of colour. Our first business venture, Save the Date Collective, was set up in 2013 focusing on weddings and events.

A unique, modern approach

Starting out as a wedding studio 10 years ago, in bloom is our second adventure. Keeping luxury flowers centre stage, it brings together our enthusiasm for events with our love of gift giving.

We're known for our fresh approach to bouquet design, favouring scented, textured & ruffled stems all wrapped up in our signature blush packaging.

Using only premium flowers, solely available to florists, you can be assured of something special every time. We'll be bringing you seasonal floral designs, fun-filled workshops, as well as year-round gift and home styling inspiration.

“Bloom” | verb | a beautiful process of becoming

Celebrating
the everyday

Maybe you want to celebrate a friendship or remind a loved one how special they are ‘just because’.

Or maybe you’d like to say ‘thanks so much’ to the neighbour who walked your dog or helped you move house. And then there’s the ‘I’m here’ support when someone needs a reason to smile. For big occasions or just as a little thought, flowers are always a good idea.

In perfect harmony

As flower lovers, we naturally want to be in tune with the seasons and take care of our community and the wider environment.

Follow us on our sustainability journey and you’ll see how we’re adapting our packaging and finding more ways to be kinder to the planet. We’ve already made a difference with our stylish recyclable flower carriers which present and protect your flowers. There’s more to do, so we’ll be keeping you updated with all things in bloom!

Scent to your Inbox

Sign up for a flowerfest of news and inspiration!